Film Industry Pressent

Film is something that many of us have been exposed to since we were young. From Disney to action packed or horror films films have some place in everyone's life. We now see a bigger trend in movie rentals that going to the actual theater to view a film especially in a economy where American's are trying to cost costs in their daily lives. Which is where we can see a decrease in box office sales. "Attendance was down at movie complexes in 2010 - it was almost 6% lower (the lowest in 15 years) than in 2009 and fewer tickets were sold (1.3 billion vs. 1.4 billion tickets), although slightly higher revenue (over $10 billion) was due to steeper ticket prices for 3D" (Dirks, 2010). Dirks suggest that the cause of this could be a number of things, but could include noisy/rude theater patrons, poor image and sounds at the multiplex, more viewing options (DVDs etc.), the economy and media, and then social media which broadcast word of mouth on the opinions of the film that spread like wildfire. 

Some of the more notable films that the industry produced over the past year would be Toy Story 3, Inception, The Social Network, True Grit, The King's Speech, Avatar, and The Blind Side just to name a few. 

The 3D phase became relived again in the past year and is most likely going to stay. With consumers wanting to feel like they are there in a film 3D movies have become a lot more popular. "The phenomenon of 3-D didn't entirely live up to its promise, repeating its 1950s status as a short-lived fad. The prediction that 3-D films following the record-breaking Avatar 3-D (2009) would be the wave of the future fizzled in early 2010" (Dirks, 2010). After Avatar many studios were trying to put other 3D movies out as well. "It proved to be an unnecessary, gimmicky enhancement of the special effects, in most cases, and had nothing to do with the plot, character development, or acting quality. Backlash came from users who complained about eye strain, the silly glasses, dark images, shoddy transfers, etc" (Dirks, 2010). Even though studios may think 3D helps a film doesn't always mean it goes with the film.


According to Dirks, "The best example of failed 3-D was for the incoherent flop Clash of the Titans (2010), whose conversion from 2D to 3-D in post-production backfired. 3-D was also misused in The Nutcracker in 3D (2010), The Last Airbender (2010), and Saw 3D (2010). The costly and lengthy conversion to 3-D of the seventh Harry Potter film was fortuitously scrapped. Maybe 3-D was most appropriate when applied to a guilty-pleasure sexploitation film Piranha 3D (2010), the fourth installment of a zombie horror film (based on a computer game) Resident Evil: Afterlife 3D (2010), or the immature stunt-filled Jackass 3D (2010)" (Dirks, 2010). Overall, 3D films will be around for much longer and we will just have to wait and see if any other studio/director can top what has already been put out there. 

The History of Film: The 2010s Tim Dirks http://www.filmsite.org/2010sintro.html